ABC News
AI Position Finder
Summary
Find out what each candidate’s positions are based on the speeches and interviews they’ve given. Users can ask, “what is the candidate’s position on immigration” and they’ll be given a handful of recent direct quotes by the candidate spelling it out.
Team
1 designers, 1 UX researcher
My Role
Rapid Prototyping, Product Design, UI Design
📈 Final Strategy
📈 Final Strategy
A homepage that grows with you.
A Homepage designed to reflect your relationship with Salesforce and evolves as it deepens. We created pathways to collect preferences and insights so that we can tailor a userʼs experience.This allows people to interact with Salesforce while also allowing Salesforce to reflect back what we know about them.
"I expect this on my homepage to understand whats happening, where is it happening, and what I need to do today.”
– twin105, IT Operations
A membership hub that houses it all.
An evolution of the Today page in Trailblazer, but with an expanded purview. A destination for all future ideas: career paths, the career marketplace, rewards and gamification, progressive profiling, global preference center, etc. It also provides a global profile menu that provides hints of activity and clear pathways to daily actions.
“From a senior level position it is great way to see how your employees are doing and the breakdown of the page tells a story. I love the emphasis on Gamification to level up your career.”
– twin105, IT Operations
A digital CV that puts you at the center.
A digital resume born from your engagement withSalesforce. Itʼs verified proof of your certifications, status and skills. Itʼs also customizable to allow users to keep autonomy but has the added value of being backed by Salesforce. One click sharing makes networking and applying for jobs easier.
“If you’re looking for a salesforce admin this would be a great way to know whether they have completed the program for real. This is very valuable information.”
– TimO1964,Customer Service
An events hub that helps you see and be seen.
An evolution of the events section. Allows for easy filtering and suggests events to users based on their preferences. Itʼs structure keeps all the events under one umbrella while still showing the vastness of available events. One click registration using your profile as your key. Keeps you connected by showing your community connections who are also attending.
“For you’ section is most useful to me. I also like the Developer section since I also do some programming.”
– BetaHowler, IT Operations
A clear career path that meets you where you are.
An evolution of the career paths offered onTrailhead. Assesses each Trailblazer based on their previous interactions and skills gained. Bolstered by featuring Trailblazers and the articles, communities and videos that helped them along their way. Provides an easy path to registering for a certification test.
“This would be helpful for anyone who is interested in furthering their career because this is the path on how you get the certification and gain expertise.”
– JS10PA, Business Development
Let’s bring it all together – a unified, authenticated experience of Salesforce.com
We follow Tara, an admin looking to upgrade her Sales Cloud and becomes a Trailblazer along the way. And Ravi Jayanthi, an aspiring developer who forges anew career through his Salesforce experience. Along the way the site will guide each of them through smart personalization.
🖌️ Top 3 Featured Concepts
Let's delve into StoryStream...
🎯 Business Goals
📈 Final Strategy
🖌️ Final Concepts
🎨 Modular Design System
🔮 Final Vision
🛠️ The Process
🖌️ Final App Design
Craft a story page
Add content with powerful tools
Tell your story your own way
Like, comment, collaborate, connect
The Final Vision
Priority Pages and Pillars
New Sitemap
The Process
🛠️ The Process
We interviewed 13 stakeholder groups to understand business needs and identify KPIs
We spoke with representatives from nearly every discipline at Riot, getting a better understanding of the company’s vision and goals from teams like:
- IP Strategy
- Development
- Marketing
- And so much more...
We analyzed 100+ competitors and best-in class examples
We considered which factors make a website successful, analyzing Riot’s primary competitors, as well as best in class examples, including:
- Playstation, Xbox, Epic Games, Blizzard
- Twitch, YouTube live, Pinterest
- Complex, Mschf, The Verge
- Nike Run, Peloton
We audited riotgames.com and conducted a full ecosystem analysis
We scanned every page on riotgames.com, as well as several pages on other URLs (think Universe, LeagueofLegends.com, etc.), to evaluate the content and performance of the current experience.
We engaged with a community of current & prospective users
- 14 mobile ethnographies - Over four days, we invited users to tell us about their gaming and entertainment habits, as well as their needs from RiotGames.com
- 10 In-depth Interviews – We spoke with users to dig deeper into their needs from RiotGames.com and how Riot Games can best serve their unique needs.
- Our users were split across the US and Europe and ran the spectrum of Riot Games super-fans through to prospects that enticed by Arcane but not yet actively playing Riot Games.
Data-Driven Insights
We co-created insights about our target users leveraging Data-Driven Insights and User Research
We did this through sharing stories about prospective and current users of RiotGames.com, focusing on their needs and goals from the site. Our data for these stories were based on what we discovered in our mobile ethnographies and one to one in depth user interviews.
And synthesized our findings to arrive at 6 solution hypotheses
Through our research, we were able to identify core themes which narrowed our focus to begin the product ideation phase of the project.
We conducted collaborative “Think Beyond” workshops
3 hours of collaborative workshops, spanned across 2 days, helped us identify key strategic insights and opportunity areas for the future Riot games experience.
And iterated broad UX and content strategy concepts across them
Through a combination of UX design, content strategy and visual design, we were able to envision what the future of Riot Games might look like.
To collaborate with Riot and build towards a new sitemap
After iterating on several different concepts for top level UX and content strategy, we built out several different versions of sitemaps to accommodate the future state ideas.
We then refined our concepts to finalize a strategic recommendation
We didn’t stop at the homepage - we thoughtfully incorporated the entire Riot ecosystem in to the new sitemap. The ecosystem is so much more than what’s on RG - so we turned it into a gateway.
Priority Pages and Pillars
New Sitemap
This is ABC News' opportunity to take the lead with AI innovation and set the bar for others. Ask a simple question to learn about the candidate and the issue.
- The AI Election Suite is a set of non-generative AI tools designed to help users and the editorial team quickly find the facts they need to better understand (or report on) issues and candidates.
- Limited to set number of candidates (those with past news history and available ABCN coverage to pull from)
- Limited to set number of issues (e.g. immigration)
See the candidate’s own words through recent speeches, reels, quotes, and articles. Interactive content takes candidates’ positions beyond the written word.
- Summary overview of a candidate’s position via vetted prompt engineering
- Key quotes, video clips, audio clips, and relevant articles from across the ABC News ecosystem
Build trust through transparency —around process and sources.
- Display descriptions and explainers of how the AI engine is powered and engineered
- Display dates, sources and any links to relevant source data for content
What’s the impact?
We believe AI Election Suite has the potential to drive new user acquisition and act as a differentiator across the news landscape. Its internal team applications can help streamline and expedite ABCN’s editorial workflows and processes.
🛠️ The Process
Research And Key Insights
- We did a mix of qualitative and quantitative research using Recollective and heat mapping techniques to understand what users are gravitating towards.
- We identified what's working, what's unclear and what we could evolve in our final design.
- We pivoted from our initial idea of a how-to-vote guide to leveraging the power of AI to help voters get the most up-to-date information about important topics instead.
- My Election Field Guide → AI Position Finder
We analyzed 73+ different apps and website experiences
We considered which factors make an app or experience hugely popular and successful, both in the wider world and in the family market.
We engaged with a community of
33 current, lapsed, & prospective
users
- 16 In-depth Interviews – We spoke with users to dig deeper into their stories and how Ancestry can best serve their unique needs.
- Existing State Diaries – Participants walked through their experience with Ancestry, and their impressions and reactions.
- Persona Diaries – Activities were focused around users' familial structures, values and how they share and communicate with family.
We co-created insights about our
prospective users
We did this through sharing stories about our prospect users, focusing on their needs and goals for family history. Our data for these stories included:
- Several “persona diary” activities completed by each prospect user that focused on their family structure, history, personal identity, and social sharing.
- 60-minute, in-depth interviews with eight of our prospect users that dug deeper into what was shared in persona diaries
We identified strategic areas of opportunities for new products to exist
Through our research, we were able to identify core themes which narrowed our focus to begin the product ideation phase of the project.
We conducted collaborative "Think Beyond" workshops
6 hours of collaborative workshops, spanned across 3 days, helped us identify key strategic insights and opportunity areas for future Ancestry product experiences based on user needs, behavior and goals. We came up with over 600 ideas!
We narrowed down our ideas and brought to life 27 concepts
We were able to bring to life our concepts through high level UX and Visual Design to better illustrate the core features and function of each individual experience.
We tested each concept with potential users…
We worked with potential users to talk them through each concept and have them score how each concept would fit into their lives.
...To prioritize our top 5 most popular concepts
We were now able to identify the core concepts which were appealing to prospective users while also learning valuable insights along the way on how to better evolve each and every concept.
The Final Vision
Priority Pages and Pillars
New Sitemap
The Process
